Chinese cross-border e-commerce sellers will enjoy broader global development opportunities.

  Faced with the obvious rise of unilateralism and protectionism, China has steadily promoted the institutional opening up of service trade, improved the level of facilitation, and made new progress and achievements in promoting high-quality development of service trade. This has not only provided strong impetus for its own development, but also opened up growth space for the world economy.

Australian Prime Minister Albanese, Peruvian President Borualt, Deputy Director General of the World Trade Organization Hill, Deputy Secretary General of the United Nations Conference on Trade and Development Moreno, and relevant guests delivered video or on-site speeches. Albanese stated that Australian companies participate in the China International Fair for Trade in Services because they see opportunities in the Chinese market.
It is reported that at this year's Service Trade Fair, 85 countries and international organizations including Australia, Germany, and the World Intellectual Property Organization held exhibitions, with nearly 2000 companies participating offline. Exhibitors include Wal Mart, AstraZeneca, KPMG and other nearly 500 world top 500 companies and industry leaders, covering 26 top 30 countries and regions in service trade, with an internationalization rate of more than 20%.
The background of the China International Fair for Trade in Services is the continuous expansion of China's service trade. In 2024, China's service trade will achieve rapid growth and reach a new historical high in scale. The total import and export volume of services for the year was 7523.8 billion yuan, a year-on-year increase of 14.4%. Against the backdrop of a slowdown in global economic growth, China's service trade has "surpassed trillions of dollars" against the trend, becoming a new engine for China to expand its high-level opening-up to the outside world and a new engine for the development of the world economy. In the first half of this year, China's total import and export of services reached 3.9 trillion yuan, a year-on-year increase of 8%, and the scale reached a new historical high for the same period.
According to Singapore's Lianhe Zaobao, data shows that service trade includes intellectual property licensing, legal and advisory services, financial services, tourism and entertainment and other fields. Chinese officials openly admit that China has a long-standing trade deficit in services, with the United States being the largest source of this deficit.
  With the changes in the external environment and the adjustment of China's industrial structure, accelerating the innovative development of service trade must be placed in a more important position.
Investing in China is investing in the future
On the 10th, at the China International Fair for Trade in Services, many foreign participants expressed their optimism about the Chinese market. At the opening ceremony of the Australian National Pavilion, reporters saw iconic landmarks such as the Sydney Harbour Bridge and the Sydney Opera House presented in the form of miniature landscapes. The Australian side hopes to use mascots such as kangaroos to bring people closer to China. Australian Ambassador to China Giscard and Australian Minister of Trade and Tourism, Senator Tang Fangrui, among others, emphasized Australia's "honor" as the guest country of honor at this service trade fair. Tang Fangrui said that this year marks the 10th anniversary of the signing of the Australia China Free Trade Agreement, and the number of Australian companies participating in the exhibition has reached a historical record, mainly in the fields of green economy, international education, and so on. Australia's participation in the China International Fair for Trade in Services indicates that Australia is fully returning to the Chinese market
On the 10th, Li Derun, Economic Counsellor of the Irish Embassy in China, told reporters, "Chinese leaders mentioned at the opening ceremony that they will continue to promote high-level opening up to the outside world, and we strongly support this. We also believe that China and Ireland have great potential for future cooperation. For Ireland, China is a very exciting market, and Ireland has strong advantages in the service industry, education, tourism, health services, especially financial services. We believe that all of these fields have great opportunities in China
Opportunities are everywhere in China, and investing in China is investing in the future, "said Bai Bowen, Global Chairman of Morgan Asset Management, at the opening ceremony on the 10th. Global investors continue to pay attention to the development trend of China's technology sector and high-quality opening-up policies. The global market underestimates the value of the Chinese market. Morgan Asset Management will share more information with the world, allowing international investors to better grasp investment opportunities in Chinese domestic enterprises. High quality Chinese companies will also receive reasonable returns from rising stock prices.
China provides an example for international cooperation
The high-tech products showcased at this service trade fair have attracted attention. On the 10th, Hong Kong's NOW News reported that the 5-day Service Trade Fair featured multiple special exhibitions, with many technology projects showcased in the telecommunications, computer, and information services exhibition halls. This included the world's latest and heaviest unmanned aerial vehicle, which can carry 1 ton of goods and start at 8 million yuan. More than half of the customers came from Southeast Asia, the Middle East, Africa, and other regions. The report quoted relevant company leaders as saying that over 90% of the core technology of their products is self-developed and produced independently, without relying on external support.
Taiwan United News Network has noticed that 36 Taiwanese companies are participating in this service trade fair. The third Cross Strait Service Trade Promotion Conference will also be held at this Service Trade Fair, and it is expected that three Taiwanese funded enterprises will hold product launches and cooperation signing ceremonies.
One of the important events of the China International Fair for Trade in Services, the 2025 E-commerce Conference, opened on the 10th at the Shougang International Convention and Exhibition Center in Beijing. Dorothy Turnbull, Deputy Executive Director of the United Nations International Trade Centre, mentioned in her speech that global small and medium-sized enterprises are facing dual challenges of US tariff policy adjustments and AI technology competition, and digital transformation has become a key breakthrough. As the world's largest B2C (business to consumer) e-commerce market, China provides a model for international cooperation through practices such as "Silk Road e-commerce".
During an interview with reporters on the 10th, Qiu Sheng, Vice President of Amazon China and Head of Amazon Global Store Asia Pacific Market and Cooperation Expansion, stated that China's cross-border e-commerce is entering a stage of high-quality development, and the development logic is shifting from "price competition" to "value competition". Chinese sellers have demonstrated innovative vitality and strength in this process. Data shows that in the past year, the number of goods sold by Chinese sellers through Amazon's global sites has increased by over 20% year-on-year. With the continuous improvement of product innovation capability and the accumulation of brand value, Chinese cross-border e-commerce sellers going global will usher in broader global development opportunities, bringing more abundant high-quality choices to global consumers.